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Enshu Yamanaka Sake Brewery Co., Ltd. (located in Kakegawa City, Shizuoka Prefecture; Representative Director: Hisaden Yamanaka), a consolidated subsidiary of Hamatomo Corporation, is manufactured and sold by the company, and a limited sale party of 6 kinds of high -quality sake "Aoi Tenjita". Will be held at Matsuzakaya Shizuoka store from Wednesday, February 22.

▼ Aoi Tenjin special sales image

▼ Aoi Tenjin Special Sales Party

■ Aoi Tenjita limited sales party was held at "Matsuzakaya Local Sake Club"

A special sales event of "Aoingenashita", which was held at the store in August 2022 and was very well received by customers visiting the venue. It will be held this year as well. This special sales party, where you can enjoy the taste and aroma of Aoi Ten while receiving advice by professionals (our brewers), is a great opportunity to find your favorite.
This time, we have prepared six carefully selected alcoholes that are suitable for everyday meals and Halle days. In addition, "[New Sake] Junmai Ginjo" Honoru Fuji "" Shibiri Ikuhara no Filtration ", New Year's Shipping" Junmai Ginjo "Ikomachi" Ikuhara Sake No Filtration "released on Wednesday, February 22. "Junmai Ginjo" Ayama "Ikuhara Sake No Filtration" and three types of "Ikuhara Sake -free filtration" will be sold. We will bring products that can only be tasted at this time. We look forward to your visit! !

■ Sales menu

(From the left image)
① Blue Label Junmai Daiginjo (50%) BLACK Yamada Nishiki
② Blue Label Junmai Daiginjo (50%) AOI Omachi
③ Blue Label Daiginjo (50%) White Aiyama
④ [New liquor] Junmai Ginjo "Honoru Fuji" Shirakuri Sake no Filtration
⑤ [New Year's Shipen] Junmai Ginjo "Omachi" Ikuhara Sake No Filter ← Released on February 22
⑥ [New Year's Shipple] Junmai Ginjo "Aiyama" Ikuhara Sake No Filtration ← Released on February 22

■ "Matsuzakaya Local Sake Club" Special Sales Meeting Overview

・ Date: Wednesday, February 22, 2023 -February 28 (Tuesday)
・ Time: 10: 00-20: 00
・ Venue: Matsuzakaya Shizuoka Store Kita -Kita B1F D & M CAVE MATSUZAKAYA
・ Wooling: Yes * Tasting is limited to those over 20 years old.
・ Inquiries about Aoi Tenjin: https: //aoitenka.jp/pages/inqueries
・ Official website: https: //aoitenka.jp/
・ Kuramoto directly sent online shop: https://aoitenka.jp/pages/line-up
・ QR code:
　　　　　　　

↓ Enshu Yamanaka Sake Brewery seasonal sake special site :
https://aoitenka.jp/products/sake-nouveau-jyunmaiginjo55-homarefuji-720ml

Enshu Yamanaka Sake Brewery Co., Ltd. (Location: Kakegawa City, Shizuoka Prefecture, Representative Director: Hisanori Yamanaka), a consolidated subsidiary of Hamatomo Shoji Co., Ltd., has three types of new rice harvested in 2022 (Yamada Nishiki, Omachi, Aiyama). 100% used and carefully squeezed in a tank ( * ) New Year's first freshly squeezed “Junmai Ginjo Nama Genshu Unfiltered” will be on sale from February 22 (Wednesday).

A word from Yamanaka, our representative and chief brewer

The cold days continue, but how are you all doing?

According to the calendar, it's already spring, and we will release "Junmai Ginjo Nama Genshu Unfiltered", which many customers look forward to every year, in limited quantities and for a limited time. It's a sake that can only be tasted at this time of year. Please give it a try.

■ Junmai Ginjo " Yamada Nishiki " Unfiltered product overview

　　　　　　　    (1800 ml ) 3,993 yen (consumption tax included)
・Ingredients : Rice ( 100% Yamada Nishiki from Shiga Prefecture )
・Rice polishing ratio: 55%
・Alcohol content: 18%
・Sake content: + 6.0 * Design value, subject to change
・Acidity: 1.8 * Design value, subject to change
・Recommended temperature range: Cold ( around 5-10 ℃ )
・Preservation method: Refrigeration required
・ Sales period: February 22 , 2023 ( Wednesday ) to the end of April 2023
・Product features: Rich rice flavor and refreshing aftertaste.
Chill and enjoy the freshly squeezed taste.

Aoi Tenka Junmai Ginjo " Omachi " Unfiltered product overview

(1800 ml ) 3,993 yen (consumption tax included)
・Ingredients: Rice (100% Omachi from Okayama Prefecture)
・Rice polishing ratio: 55%
・Alcohol content: 18%
・Sake content: +5.5 *Design value, subject to change ・Acidity: 2.0 *Design value, subject to change ・Storage method: Refrigeration required
・Recommended temperature range : Cold ( around 5-10℃ )
・ Sales period: February 22, 2023 ( Wednesday ) to the end of April 2023
・Product features: Gentle aroma, soft mouthfeel.
Please enjoy the bulging taste of freshly made Omachi.

Aoi Tenka Junmai Ginjo “ Aizan ” Unfiltered Product Overview

・ Reference retail price : (720 ml ) 1,815 yen (tax included)
(1800 ml) 3,993 yen (tax included)
・Ingredients: Rice (100% Aizan from Hyogo Prefecture)
・Rice polishing ratio: 55%
・Alcohol content: 18%
・Sake meter value: +8.5 * Design value, subject to change
・Acidity: 1.8 * Design value, subject to change
・Preservation method: Refrigeration required
・Recommended temperature range : Cold ( around 5-10℃ )
・ Sales period: February 22, 2023 ( Wednesday ) to the end of April 2023
・Product features: Unfiltered unfiltered Junmai Ginjo “Aizan”, which is rare among others.
Tightened with Aiyama-like acidity, it was finished with a crisp dry finish.


・ Contact: https://aoitenka.jp/pages/inqueries
・ Official website: https://aoitenka.jp/
・ Online shop directly from the brewery : https://aoitenka.jp/pages/line-up
・QR code:


* What is Funashibori?
“Fusoshibori” is a traditional method of squeezing sake that has been passed down since ancient times, and is characterized by squeezing without relying on machines. In this method, the moromi is first put into a cloth bag called a sake bag (each bag weighs about 20 kg ) (see ①), and then, being careful not to overflow the sake, pour the moromi into it. Lay the sake bag on its side and stack it (see ②) .

When the sake bags are stacked like this, pressure is naturally applied from above , so the sake is naturally squeezed.

This method of squeezing gently without applying too much pressure produces the original flavor of sake without any unpleasant taste. However, it is necessary to be careful not to overflow the sake, and since it takes longer to squeeze than machines, it is necessary to devise ways to prevent oxidation.

Enshu Yamanaka Sake Brewery Co., Ltd. (located in Kakegawa City, Shizuoka Prefecture; Representative Director: Hisanori Yamanaka), a consolidated subsidiary of Hamatomo Shoji Co., Ltd., is a limited sales event for four types of high-quality sake produced and sold in-house. will be held at "Chinatown 80 Hall" in Yokohama Chinatown from Saturday, February 18th.

▼Sales image of Aoi Tenka

▼ Aoi Tenka Special Sales Venue

■ Aoi Tenka Limited Sales Event Held at "Shizuoka Product Exhibition in Yokohama Chinatown" Aoi Tenka special sales event was held at a sake event and a special sales event at a department store, and was very well received by visitors. . This time, we will open a store at the "Shizuoka Product Exhibition" to be held in Yokohama Chinatown. This sales event, where you can enjoy the taste and aroma of Aoi Tenka while receiving advice from a professional (our brewer), is a great chance to find your favorite! !
In particular, [new sake] ``Junmai Ginjo Homare Fuji Freshly Shiboritate Unfiltered Unfiltered 720ml'' that can only be tasted this season, and ``Aoi Tenka 55% Junmai Ginjo Homare Fuji ``Success Daimyo Ieyasu-kun'' label 180ml sold mainly in Hamamatsu City ” will also be on sale. We are looking forward to your visit! !

▼“Prosperous Daimyo Ieyasu-kun” label bottle 180ml

▼[New Sake] Junmai Ginjo 55% Homare Fuji 720ml

■ Overview of "Shizuoka Product Exhibition in Yokohama Chinatown with Aoi Tenka" special sales event・Date: February 18, 2023 (Sat)-February 19, 2023 (Sun)
・ Time: Saturday, February 18, 2023 12:00-19:00
Sunday, February 19, 2023 10:30-17:30
・Venue: Chinatown 80 Hall (80 Yamashita-cho, Naka-ku, Yokohama-shi, Kanagawa)
・Tasting: Available *Tasting is limited to those over 20 years old.
・Inquiries about Shizuoka Products Exhibition in Yokohama Chinatown:
Shizuoka Bank Regional Revitalization Group (person in charge: Iwatani)
Phone: 054-345-9170
・ Inquiries about Aoi Tenka: https://aoitenka.jp/pages/inqueries
・ Official website: https://aoitenka.jp/
・ Online shop directly from the brewery: https://aoitenka.jp/pages/line-up
・QR code:

■ About “Successful Daimyo Ieyasu-kun” Hamamatsu City is the place where Tokugawa Ieyasu laid the foundation for the unification of the world, so we are currently developing city promotions with the theme of “Successful City Hamamatsu”. Prince Ieyasu built Hamamatsu Castle, lived there for 17 years from the age of 29 to 45, and later established a long-term government for 300 years. Hamamatsu Castle came to be called a "success castle" because many successive lords of the castle held important posts in the shogunate.
Hamamatsu City has appointed the mascot character "Successful Daimyo Ieyasu-kun" as the "Mayor of Hamamatsu Fuku" (Note), and with this Ieyasu-kun as a billboard, various tourism resources and seafood from Lake Hamana are promoted along with "Successful City Hamamatsu".・We are disseminating information on abundant agricultural products.
(Note) “Mayor Hamamatsu Fuku”: Deputy Mayor Deputy Mayor is expressed as fortune from happiness related to career advancement.

Enshu Yamanaka Sake Brewery Co., Ltd. agrees with Hamamatsu City's "Success Town Hamamatsu" promotion philosophy and has released the "Aoi Tenka 'Success Daimyo Ieyasu-kun' label" as part of its regional symbiosis sales activities.
Enshu Yamanaka Sake Brewery Co., Ltd. has become a hot topic with the “Aoi Tenka Junmai Ginjo 55 `` Successful Daimyo Ieyasu-kun '' label, and has become popular not only with the locals but also with many visitors to Shizuoka Prefecture and Hamamatsu City. I hope that I can contribute to its activation.

▼ Successful Daimyo Ieyasu